About

Our Journey
For millennia, humans have relied on stories to pass down knowledge. They helped us survive, connect and thrive as we navigated the world and its diverse people. The only thing that has changed is the method of delivery.
Notwithstanding an abundance of technology and information at our fingertips, we had to ask ourselves why do cultural misalignments still exist?

Why is it so hard for individuals to adapt across traditional barriers of culture, language, logistics and geography -- in order to succeed and connect socially, academically and professionally?
So we took it personally to find a human solution to serve all of us, everywhere.
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Apto helps its community members adapt at school, work, and in exploring the world virtually or in a new location.

The $400B conundrum: How to know what we don't know and who to trust?

Apto was founded in 2015 by CEO, Traci Snowden, who provided concierge services to expat families relocating to the United States. They needed to navigate not only language, but cultural differences in hyper-local communities, workplace and academic environments.
2015APTO is founded
In 2017, Apto began serving multinational organizations such as Nissan, Bridgestone, Asurion and Mitsubishi. In later years, Apto expanded its services to include institution of higher learning, namely, the University of Memphis, Howard University, Belmont University, Northern Kentucky University and others.
2017APTO pivots to B2B platform
Apto continued to serve global clients in accommodating needs of global employees working virtually across time zones, languages and the shift to remote work while universities transitioned to full remote mode.
2020Covid changes the world as we know it
Apto dedicated 2021 to restructure itself for consumer launch in 2022. Now serving 70 countries with more than 120 hyper-locations and growing, Apto continues to grow organically through its community who share resources while the company's proprietary technology does the rest.
2021-22Restructured for consumer launch
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Testimonials

Making friends was really hard [when I came to the US]. [In Korea] we only studied grammar and reading comprehension…I needed to practice speaking and writing…Apto onboarding [for this] was very easy.
Jeeun Yi
Jeeun YiMiddle Tennessee State University
[With Apto] each person [has] the ability to give their two cents… the lack of spreading information causes information to be lost in translation over time. [With Apto] you have the main Guide Portal where Howard specific stuff can go. It’s a little bit more formal, and that’s good. Then [in the social feed you] have the stuff from [others] that are in your major that can give you a helping hand…
Chadille Jones
Chadille JonesHoward University
Apto is great…especially for an introvert like myself who doesn’t like attention but has a lot to share with the world…foreign travels, cultural exchange and languages I’m all in!
Kim Dunn, UNC
Kim Dunn, UNCChapel Hill
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Traci Snowden | Founder & CEO
Mark Riggleman | Director, Content & Product
Lucy Miller | Global Guides Manager
Keith Starling | Director of Technology
Rebecca Smith | Marketing Manager
Milena Rimassa | Director, Marketing & Growth
Mustafa Muwwakkill | Design & Brand

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