Traci Snowden started Apto because she and her clients knew exactly what they needed – a platform where users could share and learn local culture and language via authentic, immersive video…yet no one had built it. Beyond the success she imagined for her clients, was a far more compelling question…”How can we create real human connection across cultures? Can technology help?”
“The way you teach culture and language within the target community is so effective. I wish I could learn like this online, before I get to where I’m going because you don’t know what you don’t know.”-K. Takashi, Nissan
Apto exists to teach others not just how to speak a language, but how to speak to express, explore and connect deeply. To speak from the heart, not just the mind and to share both what makes us unique and what brings us together – to “speak human.”
Our vision is to guide individuals to authentically flourish within global diversity – to feel like themselves and at home no matter where they are, who they are with or what they are doing.
We do this by providing a social platform, marketplace and community that empowers people from everywhere to adapt to other communities and environments anywhere.