Our vision is to guide individuals to authentically flourish within global diversity – to feel like themselves and at home no matter where they are, who they are with or what they are doing.
We do this by providing a social platform, marketplace and community that empowers people from everywhere to adapt to other communities and environments anywhere.
Apto Global was founded in late 2015, by CEO, Traci Snowden, who provided concierge services to expat families relocating to the United States. These families needed to adapt across not only the traditional barriers of language, but also cultural differences in hyper-local communities, workplace and academic environments.
Traci Snowden started Apto because she and her clients knew exactly what they needed – a platform where users could share and learn local culture and language via authentic, immersive video…yet no one had built it.
Beyond the success she imagined for her clients, was a far more compelling question…”How can we create real human connection across cultures? Can technology help?”
“The way you teach culture and language within the target community is so effective. I wish I could learn like this online, before I get to where I’m going because you don’t know what you don’t know.”-K. Takashi, Nissan