Entries by Campbell Markham

To scratch the surface – Idiom of the Week

Fred Rogers was many things: TV personality, musician, puppeteer, writer, producer, and minister.* None of these things come as a surprise to those that are familiar with his children’s television series Mister Rogers’ Neighborhood. And if you’ve seen the recent documentary Won’t You Be My Neighbor?, you know that this doesn’t even begin to scratch…

“Roll Tide!” – Apto Case Study

“I first met Yuko Jordan and Hiro Ohta at an annual conference in Birmingham, AL.  We quickly developed a rapport.  When I started to explain what Apto was all about, Yuko’s eyes lit up!  She herself had moved to America decades before and knew the pain of moving to a region with a heavy dialect…

Apto continues to play a part in representing the Southeast

Apto is so excited to announce that we are participating as one of the 36 startups in LaunchTN’s “Village 36” during their annual 36|86 conference this year. More about 36|86 This event has become a staple for entrepreneurs, investors, and thought leaders in the technology space. As stated on their website, “It showcases promising growth-stage startups innovating…

Time Flies – Idiom of the Week

    It’s almost been more than two years since Apto’s official incorporation! My how time flies! “Time flies,” or “time flies when you’re having fun,” is an idiom that means time passes very quickly, particularly when one is occupied with something they find enjoyable! (FreeDictionary) Have you ever noticed how time seems to go…

Nashville Public Radio Spotlights Local Startup Apto’s Efforts to Help Japanese Expats Adapt to American Life and Culture

Wondering what is happening in the Nashville community and the Tennessee region to support the  ever-growing Japanese expatriate community in their efforts to adapt to life, language, and culture in the American south? With more than 200 Japanese based companies with a presence in Tennessee, more and more are realizing that the formal English language…

Can’t Make a Silk Purse Out of a Sow’s Ear – Idiom of the Week

We’ve always heard that “you can’t make a silk purse out of a sow’s ear,” but CEO Traci Snowden is learning otherwise in Wilson, Arkansas attending an AgTech event attracting international investors and FDI. (Click here to learn more about Davos on the Delta) This company thinks otherwise: “It’s our job to make a silk…

Why Are So Many Addicted To The Expat Lifestyle?

Have you been bitten by the travel bug? Or become accustomed, or even addicted, to the expat lifestyle? We don’t blame you, and there are countless reasons why many find living abroad so attractive. Depending upon whether or not your expat stints are personally funded or part of corporate assignments, the benefits of life abroad can be…

Apto’s Online Cultural-Linguistic Learning Solution Highlighted in The Tennessesan

Apto is pleased to thank Jamie McGhee at The Tennessean for her piece on our cultural-linguistic learning modules that help expatriates in America adjust to informal language and culture quickly and confidently. The article, “Startup includes Southernisms in English lessons for Japanese workers,” highlights the expansive growth of Japanese business in the region, and the…

Break the Ice – Idiom of the Week

We’ve all experienced uncomfortable moments introducing ourselves to someone new – whether in a professional or social setting. We want to make a positive impression, but we often aren’t sure what to say or talk about. As ex-pats, this situation might be doubly difficult, because of the added language and cultural differences. This weeks idiom,…

Apto Featured in Venture Nashville Connections

We’d like to thank Milt Capps of Venture Nashville Connections for his current piece on Apto titled, “Apto maps capraises through 2019, targets expat adaptation in U.S., abroad.” The piece, which may be read in its entirety here and is based largely on an in-depth interview with Apto CEO Traci Snowden, provides a detailed look at Apto’s…

Apto Perspectives – Intercultural Competence

In a recent Apto blog piece, “Identifying the Right Candidates for International Relocation,”  we identified some ideas and industry consensus on the flexible and open-minded personality types which, when coupled with the right backgrounds and experiences, make a candidate likely to be successful in disparate cultures and locations. However, the onus remains on the HR…

On the Same Page- Idiom of the Week

Nothing is more fundamental to an expat’s success in America than effective communication and understanding. After all, it’s the reason Apto exists, and why you and others in similar situations or with your same cultural and linguistic challenges are here with the goal of improving your language and communication skills. Do you agree? If so,…

Identify the Right Candidates for International Relocation

As more and more global companies look to expand their international relocation programs, the importance of identifying and placing the right candidates for the job is becoming a critical burden for Global Mobility and HR Managers. It’s not just a question of who has the specific skills and experience for a specific role. Understanding the…

Hang in There! – Idiom of the Week

Idioms. It’s impossible to learn any language without encountering these non-literal uses of vocabulary, but English is particularly plentiful with them. And while they give speakers colorful, creative, and often powerful ways to explain, describe, and communicate, they are not always easy to understand, learn, or use for non-native speakers. Apto is an informal language learning tool…